Website speed matters because slow sites lose visitors and rank lower. People leave pages that take more than a few seconds to load, and Google uses speed as a ranking factor. You can check yours for free in a couple of minutes.
Why speed costs you
- Lost visitors. Many people leave if a page takes more than about three seconds on a phone. They are gone before they see anything.
- Lower rankings. Google measures speed through Core Web Vitals and favours faster pages, especially on mobile.
- Fewer enquiries. Every extra second of load time tends to lower the share of visitors who take action.
How to check yours
- Run your homepage through Google PageSpeed Insights, free. It scores speed on mobile and desktop and lists what is slowing you down.
- Test on a real phone on mobile data, not just your office wifi.
- Watch the largest image and the first thing that loads: heavy images and bloated builders are the usual culprits.
Common causes of a slow site
- Huge, unoptimised images.
- A page builder or theme stacked with plugins.
- Cheap or distant hosting.
- Too much code loading before anything appears.
Where we land
We build sites to be fast by default, because speed quietly affects both rankings and enquiries. If yours feels sluggish, send us the link and we will tell you what is dragging it down.