Websites, online stores, and the SEO that gets them found.
russle is a web design, ecommerce and SEO studio. We build fast, custom sites and stores for ambitious businesses, then do the work that gets them coming up on Google when your customers search.
What we build.
Custom builds
If you need something specific that none of these cover, we build it. Almost everything we used to outsource, we now do in-house.
E-commerce stores
Online shops on our own platform. Products, stock, orders, payments. Comes with a dashboard and an iOS app for managing the shop from your phone.
AI integrations
Practical AI built into the site. Chatbots that actually answer questions, content help, smart booking, customer support, recommendations.
AI search optimisation (GEO)
Showing up when people ask ChatGPT, Perplexity, or Google AI Overviews for what you do. Schema, structured content, and brand signals that AI search engines actually read.
Brochure and service-business sites
A clean site that shows what you do, who you do it for, what it costs, and how to get in touch.
Online booking and reservations
Customers book appointments, classes, or tables directly from your site. Clinics, studios, venues, restaurants, professional services.
SEO and AI search
Ranking in Google and showing up in ChatGPT and AI Overviews. Technical SEO, content, and schema that search engines and AI actually read.
Email marketing
Welcome flows, newsletters, customer follow-ups, promotions. The retention work that keeps the same customer coming back.
Hosting and care
We host the site on our platform, keep it fast and secure, and fix the small things before they become problems. One bill, looked after by us.
Berry Boys, an açaí brand's first home off Instagram, run by the founders themselves
Berry Boys lived entirely on Instagram while the stores multiplied. We gave them a home of their own that carries the brand, adds each new store without a redesign, and lets the three founders change anything themselves.
- The brand's first home off Instagram, on its own domain
- 3 founders who can change any page, store or photo themselves
Beth Bakes Cakes, a shop that takes orders while Beth bakes
Beth's orders lived in her Instagram messages, and plenty went unanswered. We built a shop that takes orders and payment at any hour, turns custom cake requests into complete briefs, and puts the whole business in an app on her phone.
- 24/7 ordering and payment, while Beth sleeps, bakes or stands at a market
- 1 reply to quote a custom cake, because the builder collects the size, flavour, design and photos first
Georgia Faye Bakes, from a site that had gone offline to one that takes her enquiries for her
When Georgia came to us, her Wix site was down for everyone. We rebuilt it around her award-winning work: 97 cakes shown in one consistent style, an enquiry form that gets her the date and the occasion up front, and pages written for the towns her customers search from.
- 97 cakes shown in one consistent style on her signature pink, from wedding tiers to cafe bakes
- 24 hours is the reply she promises, and every customer who enquires gets a confirmation straight away
Mum's Granola, a kitchen-table granola with a shop that sells on subscription
Esther's granola was already on the Berry Boys menu but had no shop of its own. We built one that tells her story, sells single bags, subscriptions and mix-your-own boxes, and runs from the Shopify account she already uses.
- A shop of its own for the granola Berry Boys serves
- Subscribe and Save on every flavour, so regulars order once and keep receiving
What clients say on Google.
5.0 from 20
Build once, then get found.
We build your site or store, then keep customers coming with ongoing SEO. Start a project and we will scope the right shape with you.
We build it
A custom website or online store, designed and built from scratch on our own platform. A one-off project, shipped and yours.
We keep you found
Once you are live, we run the SEO that grows your traffic and keeps everything healthy. An ongoing arrangement, no long-term contract.
Four phases.
Discovery
Start with the intake form. We review the brief, then we book a 60-minute call to walk through it together. We come away with the shape of the work.
Direction
Within a week, a brand-direction document covering colours, type, references, and the reasoning behind every choice.
Production
You see the work as real, clickable pages in the browser, not flat mockups, and shape it with us as each page lands.
Launch & after
Domain, analytics, email, the lot. Then a month of free iteration once you have lived with the site.
Not ready to commit?
Get a free, honest audit of your current site.
A short video walkthrough of what is working, what is costing you customers, and what we would fix first. Yours to keep, whether you build with us or not.
As soon as 14 days when everything is ready, four to six weeks for most, depending on scope.
Got a project in mind?
Tell us about it. We respond to every enquiry within 24 hours.