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russle.

Online stores that sell, built on russle. Commerce

russle. Commerce is our own ecommerce platform: the storefront, checkout, web admin and iOS app, built together and run by us, so you run the shop from anywhere. Beth Bakes Cakes trades on it today. Already on Shopify? We build a custom storefront on top of that instead. Your store and your customers, not a marketplace’s.

The Beth Bakes Cakes storefront homepage on a laptop
A Beth Bakes Cakes product page on a phone

What you get

01 Selling

A storefront built around how you sell.

Category pages, product pages and a checkout shaped around the range rather than a theme. Beth sells made-to-order cakes with sizes, flavours and a ready-from date next to ready-made brownie boxes, and both go through the same basket and card checkout.

  • Sizes, options and made-to-order dates on the product page
  • Ready-made stock and made-to-order items in one basket
  • Card payments through Stripe
The Floral Cake product page on the Beth Bakes Cakes storefront, with sizes and a ready-from date
The Beth Bakes Cakes homepage on a phone
02 Running orders

Every order in one place, on any screen.

Orders land in the web admin and the iOS app at the same time. Made-to-order cakes wait for a decision: accept to confirm the order, or decline it and write a message that goes to the customer with the email.

  • Accept or decline, with a message to the customer
  • Enquiries, messages and customers next to the orders
  • A push notification on the phone when something needs you
An order waiting for approval in the russle. Commerce web admin
The same order on a phone, ready to accept or decline
03 Winning back sales

Baskets left at checkout get a second chance.

Once a customer types their email at checkout, the basket is saved. If they leave, a reminder email goes out after an hour and another after a day, each one linking straight back to their basket. The admin shows what was in it and what happened next.

  • Two reminders, then the basket link expires after seven days
  • Customers can opt out from the email itself
  • Close a basket by hand if you have already spoken to them
A saved basket in the web admin, with the reminders that were sent
The basket reminder email on a phone, with the saved basket and a button to finish the order
04 Run it from anywhere

Run the shop from a phone or a desk.

The iOS app covers orders, products, stock and messages. The web admin does the same from a laptop and also edits the website itself, so menus, pages, photos and the announcement bar change without waiting on anyone.

  • One login and one set of data across the app and the web admin
  • Edit pages, menus, testimonials and the cookie banner
  • Staff accounts with their own permissions
Editing the site menu in the russle. Commerce web admin
The products list in the russle. Commerce iOS app

How it works

  1. 01

    Start with a short brief covering your range and how you sell.

  2. 02

    We agree the storefront, the checkout, and whether it runs on our platform or Shopify.

  3. 03

    You review the real store in the browser as it comes together.

  4. 04

    We launch, then stay on to keep it selling and found.

Proof

A multi-store site that took a Manchester acai bar off Instagram and onto its own checkout, edited by the three founders themselves.

Berry Boys case study
Common questions

Straight answers.

It can be. Most stores run on our own platform, built and looked after by us. If you run Shopify or want to, we design and build a custom storefront on top of it, so you keep the Shopify checkout and admin you know.

Got a project in mind?

Tell us about it. We respond to every enquiry within 24 hours.