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Beth Bakes Cakes, a shop that takes orders while Beth bakes

Beth's orders lived in her Instagram messages, and plenty went unanswered. We built a shop that takes orders and payment at any hour, turns custom cake requests into complete briefs, and puts the whole business in an app on her phone.

Visit the live site

Client

Beth Bakes Cakes

Sector

Ecommerce · Food & drink

Year

2026

What we built

Online shop, cake builder and admin app

Status

Live

Beth Bakes Cakes, a shop that takes orders while Beth bakes hero
Results

What changed for Beth Bakes Cakes

  • 24/7

    ordering and payment, while Beth sleeps, bakes or stands at a market

  • 1 reply

    to quote a custom cake, because the builder collects the size, flavour, design and photos first

  • Every order and enquiry in one app on her phone, with a notification the moment it lands

  • Two reminder emails for anyone who leaves a basket, and a follow-up for enquiries that go quiet

The problem

Beth makes celebration cakes in York: birthdays, weddings, custom orders, and the chocolate loaf she sells from a hot pink horsebox at Christmas markets. Her only sales channel was Instagram messages. As her following grew, orders went unanswered, custom cakes took days of back and forth, and market bookings lived in a notebook.

What we did

We turned her website into the shop. Customers order cakes, cupcakes and brownies at any hour and pay at checkout. Custom cakes go through a cake builder that walks them through the occasion, size, flavour, decoration, delivery and extras, with room for inspiration photos and the price updating as they go, so Beth receives a complete brief and quotes once.

Then we took the admin off her laptop. Every order, custom brief and event enquiry arrives in an app on her phone with a notification, and she accepts, declines or replies from there. Customers who leave a basket get two reminder emails, enquiries that go quiet get a follow-up after 48 hours, and Beth changes her own pages and photos whenever she likes.

The result

The shop went live at bethbakescakes.co.uk in September 2026. Orders now start on the website rather than in her inbox, arrive with everything she needs to say yes, and reach Beth wherever she is baking.

In the same line of work? See how we build websites for food and drink businesses.

Elegant tiered wedding cake
Every cake sits on the same blush backdrop, so the shop reads as one brand from the first page to the last.

Every cake sits on the same blush backdrop, so the shop reads as one brand from the first page to the last.

Live storefront, homepage with brand pink hero and Fraunces wordmark
The live shop: Beth's pink, her cakes up front, and a cake builder that asks the questions she used to ask in messages.

The live shop: Beth's pink, her cakes up front, and a cake builder that asks the questions she used to ask in messages.

See it live

bethbakescakes.co.uk

Next project

Georgia Faye Bakes, from a site that had gone offline to one that takes her enquiries for her

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