The problem
Esther, mum to one of the Berry Boys founders, started making granola at her kitchen table because her son could not find one good enough for the açaí bar. It became the granola Berry Boys serves. It had a name, three flavours and a finished brand, but no shop of its own.
What we did
We built a one-page shop that tells the story first and sells second. Scrolling takes you from the kitchen table to the three flavours and then to a build-your-own box, all in one journey. Customers buy a single bag, subscribe and save, or mix a box that saves more at six bags, with free UK delivery built into the choice. The basket shows the saving and the delivery threshold as you go, so there are no surprises at checkout.
Esther runs the whole thing from the Shopify account she already had. She changes every word, price and photo herself, and orders, payments and subscriptions all run through Shopify.
The result
Mum's Granola now has a shop of its own at mumsgranola.com, selling one-off bags, subscriptions and mixed boxes, and run from the kitchen table it started at.
