The problem
Abigail spent seven years at Charlotte Tilbury before going freelance, with a client list across bridal, editorial, prom and parties. Her website was a contact email and a few Instagram screenshots, and it was hiding her from the enquiries it should have been winning.
What we did
We built a photography-led site with one job: turn visitors into enquiries. There are six pages, and every one of them leads to the same enquiry form. Real photography and testimonials carry each page, and the design stays quiet so the work does the selling.
The form gets her everything she needs to quote quickly: the event, the date, the location and how many faces, with the easy questions first. We left out what would have worked against her. There is no price list, because bridal makeup is sold through a consultation, no booking calendar, because she quotes against her own diary, and no long biography, because the work and the reviews say more. Abigail adds new work and updates her own copy whenever she likes.
The result
Makeup by Abigail now has a site that looks as polished as her work and sends every visitor towards one enquiry form. In her words, it is the first site she has had that she is happy to send people to.
