Berry Boys, an açaí brand's own website

The phone is live. Scroll it.

berryboys.co.uk

The Berry Boys Açaí website on a desktop

The problem

Berry Boys is an açaí bar started by three Manchester mates, Josh, Finn and Harry, with no hospitality experience, and it grew into one of the city's most talked-about food brands. The whole business lived on Instagram. Two stores were open, Deansgate and the CUPRA City Garage, more were on the way and London was being teased, but the brand had nowhere of its own.

What we did

We gave them a home that looks and sounds like the feed: the menu, the three-mates story, catering enquiries and a page for every store, with a running tease for the next opening. Each new location is one more page, with no redesign.

The founders run it themselves. All three can log in, change any page, add a store, update opening hours day by day and swap photos, choosing what stays in frame with a click, without waiting on anyone. Catering and waitlist enquiries arrive in one list, and every email a customer receives is written in the Berry Boys voice.

The result

Berry Boys has its first home off Instagram at berryboys.co.uk, ready for every store they open next and run by the people who built the brand.

In the same line of work? See how we build websites for food and drink businesses.

The product, shot the way the feed shoots it. The site never sands the brand down into stock photography.

The live Berry Boys homepage, cobalt and cream with a chunky Blur headline — The live homepage. Cobalt, cream, and Blur above the fold, recognisably Berry Boys from the first scroll.

The live homepage. Cobalt, cream, and Blur above the fold, recognisably Berry Boys from the first scroll.

The Berry Boys Deansgate store — Every store gets its own page. The architecture adds the next location without a redesign.

The Berry Boys counter inside the CUPRA City Garage — From Deansgate to the CUPRA City Garage, and built to keep going.

The three Berry Boys founders outside a store — Josh, Finn, and Harry. Three mates, no hospitality experience, and the part of the story no chain can copy.

Editing a store inline on the live Berry Boys site — The founders run it themselves. They add a store, set its status, and drop in a photo, inline on their own branded site.

The founders run it themselves. They add a store, set its status, and drop in a photo, inline on their own branded site.

The Berry Boys content editor with plain-English fields — Plain-English fields, not a database. Changing the homepage headline or swapping the hero photo takes seconds.

Plain-English fields, not a database. Changing the homepage headline or swapping the hero photo takes seconds.

Catering and waitlist enquiries land in one list, where the founders can see every one.

Berry Boys, an açaí brand's first home off Instagram, run by the founders themselves

What changed for Berry Boys Açaí

The problem

What we did

The result

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