Branding for a small business ranges from a cheap logo of a few pounds to a full brand identity of several thousand. What you pay for is not the logo, it is the strategy and system behind it. At russle, brand and website come together from 1,995 pounds.
What you are paying for
A logo is the cheap part. The cost of branding is the thinking: who you are for, why you are the obvious choice, and a system of colour, type, voice, and imagery that holds together everywhere. That groundwork is what makes a brand work, and what takes the time.
Typical ranges
- Logo only, online marketplace: tens to low hundreds. Fast, but generic and easily copied.
- Freelance logo and basic identity: several hundred to low thousands.
- Full brand identity from a studio: low thousands upward, including strategy, a complete visual system, and guidelines.
- Brand and website together: from around two thousand, built as one.
Where the value sits
A cheap logo that looks like everyone else does nothing for you. A brand that is clear and distinctive earns trust faster and lets you charge what you are worth. For a business competing on more than price, that pays for itself.
Where we land
We build brand and website as one system, so the investment shows up where it counts, on the site that brings in work. If you are weighing it up, send us a line and we will give you an honest scope and price.