To start email marketing, collect customer emails with permission, pick a simple tool, and send occasional useful emails that keep you front of mind. It is the cheapest way to bring customers back, and unlike social media, you own the list. Here is how to start without overcomplicating it.
Why email is worth it
- You own the list. Social platforms can change the rules or bury your posts. Your email list is yours.
- It brings people back. Repeat custom is cheaper than finding new customers, and email is the best tool for it.
- It is cheap. A small list costs little or nothing to run.
How to start
- Collect emails with permission. A simple sign-up on your site and at the point of sale, with a clear reason to join.
- Pick a simple tool. A basic email platform is plenty to begin. Do not over-buy.
- Send something useful, occasionally. A monthly note with news, offers, or genuinely helpful tips beats frequent noise.
- Keep it human. Write the way you would to a regular customer, not like a corporate newsletter.
What to avoid
- Buying lists or adding people without consent.
- Emailing too often or only ever selling.
- Overcomplicating it before you have started.
Where we land
Email is part of our SEO retainer, because it is one of the most reliable ways to turn one-off customers into regulars. If you want help getting started, send us a line.