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Local notes22 June 2026

How to get more Google reviews (and why they matter)

Google reviews are one of the strongest, cheapest ways to win local customers. Here is how to get more of them, the right way.

By Henry Guest, founder, russle

Frequently asked questions

How do I get more Google reviews?

Ask happy customers right after a good experience, give them a one-tap review link, and reply to every review. A simple, well-timed ask is the most effective method.

Can I offer a discount for a Google review?

No. Incentivised reviews break Google’s rules and can be removed or penalised. Ask for honest feedback instead, without a reward attached.

Do Google reviews help SEO?

Yes. The number, quality, and freshness of your reviews are among the strongest local search signals, influencing where you appear in the map and local results.

Written by

Henry Guest, founder, russle

Henry Guest is the founder of russle, a brand & growth agency working with ambitious businesses across the UK.

More about russle

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