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Guides10 July 2026

Brand, website, marketing: why one team beats three suppliers

Hiring a brand designer, a web developer, and a marketer separately is how most businesses end up looking like three different companies. Here is why one team works better.

By Henry Guest, founder, russle

Frequently asked questions

Is it cheaper to use one team or several suppliers?

Once you count your own time spent coordinating, one team is usually cheaper, and the result is more consistent. Several suppliers can look cheaper line by line but cost more in delays and rework.

Can one team really do brand, web, and marketing well?

Yes, when the team is set up for it. The skills are related, and doing them together is what keeps the brand, site, and marketing consistent. The key is whether they can show work across all three.

What if I already have a brand?

Then a good team builds on it rather than starting over. You can bring an existing brand and have the website and growth built around it.

Written by

Henry Guest, founder, russle

Henry Guest is the founder of russle, a web design, ecommerce and SEO studio working with ambitious businesses across the UK.

More about russle

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