It is the first question almost every business owner asks, and the honest answer is that it depends on what the site needs to do. A simple presence is one thing. A site built to win enquiries and rank locally is another. Here is how we think about it.
What you are actually paying for
A website price is rarely about the number of pages. Most of the cost sits in the thinking before the build: the positioning, the structure, the words, and the design decisions that make a visitor trust you in the first few seconds. The build itself is the easy part once that groundwork is done.
Typical ranges
As a rough guide for a small business in 2026:
- Template site, light setup: a few hundred pounds, fast, but it looks like everyone else.
- Custom small business site, properly structured for search and enquiries: low thousands.
- Custom site with the search work built in from day one: several thousand, depending on scope.
At russle, every build includes the structure and search groundwork as standard, not just the pages. Send us a line and we will scope it and come back with a straight quote.
What pushes the price up
- Custom brand work rather than an off-the-shelf look.
- E-commerce or booking systems that need real integration.
- More pages, more copy, and more bespoke layouts.
- Ongoing SEO and content rather than a one-off launch.
Where the value sits
A cheap site that no one finds and no one trusts is the most expensive option, because it costs you enquiries every month. The sites that pay for themselves are the ones built around a clear position and a clear next step for the visitor. That is the part worth investing in.
If you are weighing up a project, we are happy to give you a straight answer on what it would take. No hard sell.