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Comparisons27 June 2026

Cheap website vs investment website: the honest difference

A cheap website and an investment website both cost money. Only one tends to pay it back. Here is the honest difference.

By Henry Guest, founder, russle

Frequently asked questions

Is it worth paying more for a website?

If the site is meant to bring in customers, yes. A cheap site that no one finds or trusts costs you enquiries every month, which often makes it more expensive in the long run.

Why are some websites so cheap?

Cheap sites are usually templates with little thought about brand, SEO, or conversion. They get you online but rarely help you stand out or bring in work.

How much should a small business website cost?

It ranges from a few hundred for a template to several thousand for a custom build. What matters is whether it is built to bring in work, which is where the value sits.

Written by

Henry Guest, founder, russle

Henry Guest is the founder of russle, a web design, ecommerce and SEO studio working with ambitious businesses across the UK.

More about russle

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