For hospitality
Guides on websites, ecommerce and SEO written for hospitality businesses.
The restaurant pages that convert diners
A restaurant site needs fewer pages than most have, and each one has a specific job. Here is what belongs on each, and which pages are quietly doing nothing.
By Henry Guest
Allergens and your food website
Allergen information is a legal matter and a trust one. Rules differ by how you sell, so this is about getting the website side right and knowing where to check the rest.
By Henry Guest
Direct bookings, not platform commission
Booking platforms bring people you would not otherwise reach, and take a cut of everyone else too. Here is what a cover really costs through a platform, and how to shift the balance back.
By Tilly Anderson
Restaurant website design that fills tables
Someone looking at your restaurant site is usually hungry, on a phone, and deciding between you and two others. Here are the four things they need in ten seconds, and the mistakes that lose them.
By Henry Guest
Best website platform for cafés and food businesses
Cafés and food businesses have specific website needs: locations, menus, ordering, and a brand that looks as good as the food. Here is what works best.
By Tilly Anderson