Guides
Practical guides on brand, websites, and growth for ambitious businesses.
What is a good website conversion rate?
Everyone wants to know if their conversion rate is good. The honest answer is that it depends, but there are useful benchmarks and, more importantly, a better question to ask about your own site.
By Henry Guest
The restaurant pages that convert diners
A restaurant site needs fewer pages than most have, and each one has a specific job. Here is what belongs on each, and which pages are quietly doing nothing.
By Henry Guest
What makes a landing page convert
A landing page has one job: turn a visitor into an action. It is not a homepage. Here is what a landing page is, what makes one actually convert, and the mistakes that quietly waste your ad spend.
By Henry Guest
Beauty salon marketing that works locally
A salon draws from a couple of miles, so most national marketing advice does not apply. Here is what actually fills a column locally, and why keeping clients beats finding new ones.
By Tilly Anderson
How tradespeople get found on Google
Nearly every search for a trade has a place attached to it. Here is what decides whether you appear in the local results, and the settings that quietly keep good trades invisible.
By Tilly Anderson
Moving off Squarespace without losing SEO
Outgrowing a website builder is common. The fear that stops people moving is losing the Google rankings they have built. Done properly, you keep them. Here is what protects your SEO in a move.
By Tilly Anderson
Allergens and your food website
Allergen information is a legal matter and a trust one. Rules differ by how you sell, so this is about getting the website side right and knowing where to check the rest.
By Henry Guest
Website accessibility for small businesses
Accessibility means making your site usable by everyone, including people with impairments. It is good for those users, expected in law, and tends to help SEO too. Here are the basics that cover most of it.
By Tilly Anderson
Product pages that sell clothing
The product page is where a clothing sale is won or lost. Here is the order things should appear in, the copy that does the persuading, and the small details that quietly cost you conversions.
By Henry Guest
SEO for accountants and advisers
Financial search is competitive nationally and very winnable locally. Here is the ground worth taking, the page structure that ranks, and why credibility signals matter more in this sector than most.
By Tilly Anderson
Choosing a business domain name
Your domain is a small decision you live with for years. Here is how to choose one that is easy to use and trusted, what it should cost, and how to make sure you actually own it.
By Henry Guest
Does blogging help SEO?
It can be one of the best things you do for search, or one of the most wasted. The difference is not whether you blog, but how. Here is when it works and when it quietly burns money.
By Tilly Anderson
What clients look for on a solicitor website
Somebody choosing a solicitor is usually stressed and scanning. They are answering four questions in about a minute. Here is what they are, and how most firms answer them badly.
By Henry Guest
Dental marketing that brings in new patients
New patients arrive from a shorter list of places than most marketing suggests. Here is where they actually come from, which of it you can influence cheaply, and where paid advertising earns its keep.
By Tilly Anderson
The website metrics that actually matter
Open your analytics and there are hundreds of numbers, and most of them will not change a single decision. Here is the short list a small business should actually watch, and the vanity ones to ignore.
By Tilly Anderson
Fashion ecommerce: what your store needs
Clothing sold online lives or dies on whether someone believes it will fit and that returning it will be painless. Here is what a fashion store needs to get both right.
By Tilly Anderson
How to choose an SEO agency
SEO is hard to judge from the outside, which is why the bad end of the market survives. The fastest way to choose well is to know the red flags. Here they are, with the questions to ask.
By Henry Guest
Online booking for salons
A good share of salon appointments are booked when nobody is there to answer the phone. Here is what online booking is worth, what to look for in a system, and how deposits change no-shows.
By Henry Guest
What a builder website needs to win bigger jobs
The site that wins a call-out is not the site that wins an extension. If you want larger projects, the website has to do a different job. Here is what changes.
By Tilly Anderson
Selling food and drink online
Food is the hardest thing to ship and the easiest to get wrong. Here is what makes a food and drink store different, the decisions to make early, and the pages that actually sell.
By Henry Guest
Who owns your website?
Not always who you think. The domain, the code and the content can each sit in a name that is not yours, and you only find out when you try to leave. Here is what to own and how to check.
By Henry Guest
SEO for solicitors
Legal search is competitive and expensive to buy. The winnable ground is narrower and more specific than most firms aim for. Here is where it is, and how to take it.
By Tilly Anderson
Dental SEO: getting found by new patients
Nearly every dental search has a place attached to it. Here is where the ranking actually comes from for a clinic, which pages do the work, and what is not worth your money.
By Tilly Anderson
How long does it take to build a website?
Anywhere from a few days to a few months, depending on the type of site. Here is a realistic timeline by build type, what actually causes the delays, and how to keep yours on track.
By Henry Guest
Hair salon website design
Most salon bookings start on a phone, often after hours. Here is how to build a salon site around booking, pricing and real work, so the chair fills without anyone answering the phone.
By Tilly Anderson
How to write a website brief
A good brief gets you better quotes and a better site. Most people send a sentence and an example they like. Here is what to include, in plain terms, and why sharing a budget helps you.
By Tilly Anderson
Website design for accountants
Accountancy websites nearly all say the same things. The ones that win clients are specific about who they are for and what working together is like. Here is what to change.
By Henry Guest
How long does SEO take to work?
Weeks for some things, months for others, and rarely in a straight line. Here is an honest timeline: what moves first, what decides the speed, and what a realistic few months looks like.
By Tilly Anderson
Restaurant website design that fills tables
Someone looking at your restaurant site is usually hungry, on a phone, and deciding between you and two others. Here are the four things they need in ten seconds, and the mistakes that lose them.
By Henry Guest
How much does SEO cost in the UK?
SEO pricing is famously murky. Here are the real UK bands in 2026, why SEO is a monthly cost rather than a one-off, and what you should actually be paying for.
By Tilly Anderson
What a dental website needs to fill the diary
A dental site can look immaculate and still book nobody. Here is what patients look for, the treatment pages that get found, and the booking step most sites make harder than it needs to be.
By Tilly Anderson
Law firm website design that wins enquiries
Most law firm websites are written for the partners rather than the person with a problem. Here is what a client is actually doing on the site, and the pages that turn a visit into an enquiry.
By Henry Guest
How much does a website cost in the UK?
Quotes range from a few hundred pounds to tens of thousands. Here are the real UK price bands in 2026, what each one buys, the running costs guides skip, and how to work out which you need.
By Tilly Anderson
Why your new website is not showing on Google
A new site can take days or weeks to appear, and sometimes something is genuinely blocking it. Here is how to tell which, in the order worth checking.
By Henry Guest
You do not need a big range to sell online
One product, made well, is enough to build a shop around. Here is why a small range is an advantage online, and what a one-product store actually needs.
By Henry Guest
Small business SEO: what actually works
Most SEO advice is written for businesses with a marketing department. Here is the short list that genuinely moves things for a business with none of that.
By Henry Guest
When Instagram is your only shopfront
A busy Instagram feels like a business asset until you try to do something with it. Here is what you cannot do on rented ground, and when it starts to matter.
By Tilly Anderson
Selling through Instagram DMs is costing you orders
Taking orders in the messages works until the week you are busy. Here is what the DM actually costs a small food business, and what replaces it without losing the personal bit.
By Henry Guest
Product photography for an online store
Photography is usually the thing standing between a business and a working shop. Here is what we changed on the Beth Bakes Cakes range, with the before and after shots, and what you can copy on a phone.
By Tilly Anderson
When is a website redesign worth the cost?
A redesign is worth it when the site is losing you work, not when you are bored of it. Here is how to tell the difference, and when the problem is not the website at all.
By Henry Guest
What website maintenance actually involves
Most maintenance plans are vague on purpose. Here is what the work actually consists of, what happens when nobody does it, and what to ask before you sign up to one.
By Tilly Anderson
What does an online store cost to build?
The honest answer is that it depends on what you sell and how much of the work is yours. Here is what actually moves the number, and what it costs to run once it is live.
By Henry Guest
Signs your business has outgrown its website
A website that was fine at the start can quietly hold a growing business back. Here are the signs it is time to rebuild, and what to do about them.
By Tilly Anderson
How to choose a brand and web agency
Choosing the agency that builds your brand and website is a big decision. Here are the questions to ask and the warning signs to watch for before you commit.
By Henry Guest
Conversion-led web design: turning visitors into customers
A beautiful website that nobody acts on is an expensive brochure. Conversion-led design is about turning visitors into enquiries and sales. Here is how it works.
By Henry Guest
How AI is changing brand and web in 2026
AI has changed how people find businesses and what a website has to do. Here is what actually matters for brand and web in 2026, without the hype.
By Henry Guest
What is a growth retainer, and what should it include?
A growth retainer is a monthly arrangement that keeps your brand, website, and marketing working after launch. Here is what a good one includes and how to judge it.
By Henry Guest
Brand, website, marketing: why one team beats three suppliers
Hiring a brand designer, a web developer, and a marketer separately is how most businesses end up looking like three different companies. Here is why one team works better.
By Tilly Anderson
What does a web design, ecommerce and SEO studio actually do?
A web design, ecommerce and SEO studio builds the website or store, then runs the SEO work that keeps it earning, all under one roof. Here is what that means in real terms.
By Tilly Anderson
Email marketing for small businesses: where to start
Email is the cheapest, most reliable way to bring customers back. Here is how a small business starts email marketing without overcomplicating it.
By Henry Guest
Website launch checklist: get these right before you go live
Launching a website is where avoidable mistakes happen. Here is the checklist to run before you go live, so nothing important gets missed.
By Henry Guest
How to write website copy that converts
Most website copy talks about the business. Copy that converts talks to the customer. Here is how to write words that turn visitors into enquiries.
By Henry Guest
Is SEO worth it for a small business? An honest answer
SEO takes time and money, so is it actually worth it for a small business? An honest answer, including when it is not.
By Henry Guest
Do you need a rebrand or a refresh?
Not every tired brand needs a full rebrand. Here is how to tell whether you need a deep rebrand or just a refresh, and what each involves.
By Henry Guest
What makes a good small business website in 2026
A good small business website is clear, fast, trustworthy, and built to turn visitors into enquiries. Here is the checklist that actually matters.
By Henry Guest
How to choose a web designer: questions to ask first
Choosing a web designer is mostly about asking the right questions first. Here are the ones that save you from a disappointing, expensive mistake.
By Tilly Anderson
Why website speed matters (and how to tell if yours is too slow)
A slow website loses customers and rankings before anyone reads a word. Here is why speed matters and how to check yours in minutes.
By Tilly Anderson
How much does branding cost for a small business?
Branding costs anywhere from nothing to many thousands. Here is what changes the price, what you actually get, and where the value sits.
By Henry Guest
How to get found in AI search (ChatGPT and Google AI Overviews)
Search is shifting from blue links to AI answers. Here is how a small business gets mentioned by ChatGPT, Google AI Overviews, and the rest.
By Tilly Anderson
What is a brand-led website, and why does it convert better?
Most websites are built page by page. A brand-led website starts from who you are and works outward, and that difference is why it converts better.
By Tilly Anderson
Why your website isn't getting enquiries (and how to fix it)
A good-looking website that brings in nothing is more common than you would think. Here are the usual reasons, and how to turn visits into enquiries.
By Henry Guest
Brand or logo: what small businesses actually need
A logo is one small part of a brand. Here is what the difference means in real terms, and what to invest in first.
By Tilly Anderson
How much does a small business website cost in 2026?
A clear, honest breakdown of what a small business website costs in 2026, what moves the price, and where the money actually goes.
By Tilly Anderson