For hair & beauty
Guides on websites, ecommerce and SEO written for hair & beauty businesses.
Beauty salon marketing that works locally
A salon draws from a couple of miles, so most national marketing advice does not apply. Here is what actually fills a column locally, and why keeping clients beats finding new ones.
By Tilly Anderson
Online booking for salons
A good share of salon appointments are booked when nobody is there to answer the phone. Here is what online booking is worth, what to look for in a system, and how deposits change no-shows.
By Henry Guest
Hair salon website design
Most salon bookings start on a phone, often after hours. Here is how to build a salon site around booking, pricing and real work, so the chair fills without anyone answering the phone.
By Tilly Anderson
When Instagram is your only shopfront
A busy Instagram feels like a business asset until you try to do something with it. Here is what you cannot do on rented ground, and when it starts to matter.
By Tilly Anderson
Selling through Instagram DMs is costing you orders
Taking orders in the messages works until the week you are busy. Here is what the DM actually costs a small food business, and what replaces it without losing the personal bit.
By Henry Guest