Local notes
Notes for businesses building an online presence across the UK.
Your service area could be hurting your ranking
If you hide your address, Google places you in the middle of the areas you list. Adding the whole county can quietly move you out of your own town.
By Henry Guest
A local SEO checklist for small businesses
A short, honest checklist for getting found in your own town, in the order that matters. No tools required for most of it.
By Henry Guest
SEO in Cheshire: how local businesses get found
Local search comes down to relevance, distance and prominence. Here is what each one means for a business in Wilmslow, Knutsford or Macclesfield, and which to fix first.
By Tilly Anderson
How to rank in Google’s local Map Pack
The local Map Pack is the three businesses Google shows at the top of local searches. Here is how a small business earns one of those spots.
By Henry Guest
How to get more Google reviews (and why they matter)
Google reviews are one of the strongest, cheapest ways to win local customers. Here is how to get more of them, the right way.
By Tilly Anderson